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Category Archives: blog

Stopping By Springwells

Most of our projects fit pretty neatly into a short list of scenarios. Only recently have we been working on a couple long term projects with long term customers that have been head scratchers.This one is fun: True North Asphalt is completely gutting the area surrounding a clien... Read More

Bent / Straight

Wayyyyy back in my school days something was drilled into me when copywriting: Bent / Straight. Every print ad (the simplest medium to learn) has one visual, and one headline. And all the best ones play one of those things straight, and one of them bent. If your copy is go... Read More

New Work Airing on RFD TV

We're excited to have this year's new AgroLiquid TV campaign begin airing on RFD TV. AgroLiquid has always been bold and willing to take big swings to stand out from a crowd in the agricultural industry. We believe these new spots will make an impression. ... Read More

Cinco de Mayo with Crunchy Nut

It has been a few years since we produced these viral videos for Kellogg's Social Media but nostalgia kicks in every time one of these (often dubious) holidays comes up. International Ninja Day doesn't get a lot of attention, but Cinco de Mayo at least never escapes our attentio... Read More

Integr8 Conference at LCA

We had a great time attending and participating at Automation Alley's Integr8 Conference at Little Caesar's Arena. Automation Alley is taking Industry 4.0, the interconnected internet of things, seriously. It's the fourth major industrial revolution and like each iteration repre... Read More

Being a “Qualified Crew”

So I came across a fun article on ProductionHub this week: 5 Insider Tips for Hiring a Qualified Film Crew ProductionHub is a great resource in the industry and helps people like us hire on help especially on location shoots where our traditional address book (stored in my iP... Read More

Breaking the Chains of Mental Illness Gala

NAMI Metro's "Breaking the Chains of Mental Illness Gala" last Saturday was truly a magical night! The evening's festivities began after an elegant strolling dinner with the Therapy Choir of Michigan performing inspirational and timeless hits. Magician/Illusionist/Trickster... Read More

Video Increases Clicks by 65%

This is an infographic with great information (if haphazard design) created by Syndacast. The gist of it is simple: Video works. Video is increasingly a larger and larger part of total internet traffic and makes any page anywhere that much more effective. Our clients and pa... Read More

Gearing up for November

As October winds down we look at our calendars and can't wait to hit the ground running on a big slate of projects for November. With a few exciting things coming up in Metro Detroit and a few trips out of town, I'm keeping track of how best to prepare for the jobs where we wa... Read More

Additional spots for AgroLiquid

The Real Ranchers and Quality Producers campaigns have been very well received. Look out for a few more spots hitting the airwaves soon...... Read More

New AgroLiquid work nationwide

AgroLiquid's Quality Producers and Innovative Farmers campaigns have hit the airwaves. Both campaigns feature real farmers giving real endorsements to AgroLiquid, and we were proud to be on the road in Michigan, Indiana, Tennessee, and Kentucky finding new stories to tell. ... Read More

NAMI Metro runs effective PSAs

NAMI Metro is the local chapter of the National Alliance on Mental Illness, an organization that helps people and families dealing with mental illness. We were lucky enough to shoot one of their general meetings this week and create several short 15 and 30 second PSAs that receiv... Read More

  • Stopping By Springwells

    Stopping By Springwells

    Most of our projects fit pretty neatly into a short list of scenarios. Only recently have we been working on a couple long term projects with long term cu...

  • Bent / Straight

    Bent / Straight

    Wayyyyy back in my school days something was drilled into me when copywriting: Bent / Straight. Every print ad (the simplest medium to learn) has one ...

  • New Work Airing on RFD TV

    New Work Airing on RFD TV

    We're excited to have this year's new AgroLiquid TV campaign begin airing on RFD TV. AgroLiquid has always been bold and willing to take big swings to sta...